I believe it's vital for every one of us to get absolutely clear about our Trinity of Purpose.
A Trinity of Purpose is of course made up of three parts. It is your vision, your mission and your values. Let me read a little from Kevin Murray's extraordinary book The Language of Leaders.
Page 209 says the second most often raised point cited by 20% of leaders is the importance of effectively communicating your vision, your values and your mission. It goes on to say this vision of success has to be united with a powerful mission and a liberating set of values all of which create a framework for action and decision making throughout the organisation.
Now your values actually come first because they define what it is you will stand for, and what it is you will not stand for. These are the crucial factors that give you a sense of Meaning in all that you do.
Next, there's your vision. And your vision is quite simply the picture that you have of your furthest horizon. How far can you see.
And finally, there's your mission. Now the mission is the course that you are on the steps that you're taking in order to move towards that destination that you have in mind.
So imagine yourself as a tightrope walker, the vision is the other side is that anchor point that you have attached your tightrope to, that's the place you're heading to. That is the destination that you have in your head.
The values are actually the things that give you balance that enable you to walk the straight path that you need to walk. And the mission is the path itself the tightrope, which of course means nothing unless you are taking the steps necessary to move towards your vision.
These are the three elements that we must define very clearly. If we're to give our team our work, our whole organisation No brand, a real sense of identity. What is true for organisations is also true for us.
As individuals, we each individually need our own sense of values to guide us our own mission steps that we need to take towards our vision, our own personal picture of the furthest horizon that we can see. And if you've ever been out Hill walking, you will know that once you've reached your furthest horizon, you will see another horizon.
That's exactly how it's supposed to be.
The reason that I say these things are a matter of identity is because actually, vision mission and values are actually inside of us. They are not points of reference that we can identify out there somewhere.
They're very much a part of what makes us tick, and who we see ourselves to be in the world. And when a number of individuals come together and creates together a sense of a corporate identity, there's no stopping them.
That trinity of purpose, a vision of mission and a value. To create a cohesive power that enables them to go about their daily tasks and to bring about their purpose upon this planet. If that identity resonates with a large number of people, we will create a movement.
So how well define is your sense of purpose - as an individual as an influencer and a leader?
Are you clear about what is driving you in this present time? How much time have you spent getting the clarity that you need and communicating with clarity what it is you truly believe in?
What it is that makes you your team, your whole organisation what it is.
Commit to taking steps today to make this a deeper, clearer reality for you and your people.
Pad is a trusted adviser to business leaders across the globe. He is Director at Come Alive Success Coaching ltd. and the Author of TEAM ME - How to Play Your Best Game in Life, and TEAM GUY - Forging Men of Soul & Steel.