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Personalising Digital Conversations with DIALECT

Mass communication has always struggled to achieve results due to a lack of personalisation.
Demographic data, viewing stats and purchase histories are simply not enough to craft messages that truly build rapport.
Now imagine a comms system that captures highly personalised psychographic and generates communications that:

Acknowledge your unique way of looking at the world
Use language that resonates with your personal values
Speak on your wavelength - focusing on factors important to you

Collecting and distilling such psychographic data used to be extremely inefficient.
It can now be completed in just 90 seconds.

The TEAM ME® model lies at the heart of DIALECT. Recognised by experts in numerous fields, this model of archetypal psychology explains innate human values and motivations. The model is simple to learn, understand and leverage in everyday interactions.

TEAM ME® rapidly delivers deep insights into the individual’s core motivations. The model provides a framework to create and utilise
emotionally resonant language that enables more effective engagement.

Are you really on their wavelength?

Conversational AI

Chat Bots / Voice Assistants
Personality-aware chatbots (OPACs) and Voice Assistants can adapt language, pace and tonality to match user’s profile and ‘get on their wavelength’ by incorporating:

Emotionally resonant language
Habitual phrases
Response speed
Adaptive sentence style
Preferred options and next steps.

Digital Marketing

Email / SMS systems
Simple segmentation enables customised messaging with specific motivational language for each user type, resulting in:

Increased open rates
Higher click-thru
Improved engagement and dwell time
Increased sales
Greater brand engagement

Learning Platforms

Course Developers
Course content can be adapted to each user, based on their personal Power Profile:

Lesson content
Language in headlines, sub-headers, body copy
Content layout and design
Specific CTAs
System messages (Email, SMS, Alerts, etc.)
Course recommendations

Explore these THOUGHT-LEADERSHIP ARTICLES

FROM PAD - The Need and the Opportunity to Personalise Conversational AI

Schedule a time to explore the possibilities

If you're a leader in digital innovation and want to book 30 minutes to discuss how DIALECT can sky-rocket your audience engagement through personalisation, schedule a time to connect.