Personalising Digital Conversations with DIALECT
Mass communication has always struggled to achieve results due to a lack of personalisation.
Demographic data, viewing stats and purchase histories are simply not enough to craft messages that truly build rapport.
Now imagine a comms system that captures highly personalised psychographic and generates communications that:
Demographic data, viewing stats and purchase histories are simply not enough to craft messages that truly build rapport.
Now imagine a comms system that captures highly personalised psychographic and generates communications that:
- Acknowledge your unique way of looking at the world
- Use language that resonates with your personal values
- Speak on your wavelength - focusing on factors important to you
Collecting and distilling such psychographic data used to be extremely inefficient.
It can now be completed in just 90 seconds.
The TEAM ME® model lies at the heart of DIALECT. Recognised by experts in numerous fields, this model of archetypal psychology explains innate human values and motivations. The model is simple to learn, understand and leverage in everyday interactions.
TEAM ME® rapidly delivers deep insights into the individual’s core motivations. The model provides a framework to create and utilise
emotionally resonant language that enables more effective engagement.
emotionally resonant language that enables more effective engagement.
Are you really on their wavelength?
Conversational AIChat Bots / Voice Assistants
Personality-aware chatbots (OPACs) and Voice Assistants can adapt language, pace and tonality to match user’s profile and ‘get on their wavelength’ by incorporating:
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Digital MarketingEmail / SMS systems
Simple segmentation enables customised messaging with specific motivational language for each user type, resulting in:
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Learning PlatformsCourse Developers
Course content can be adapted to each user, based on their personal Power Profile:
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