Tailoring AI Conversations to User Personas

Engaging Effectively through Adaptive Language

As the demand for interactive digital experiences grows, large language models (LLMs) like OpenAI's GPT-4, Google’s Bard, Claude, and others, have become essential tools for facilitating effective user engagement.
For any purpose beyond simple information retrieval, however, it is now crucial for these models to tailor their responses to specific user personas if they are to achieve meaningful engagement with the user. 
Simply put, LLMs need to prove that they can get on the user's wavelength, employing adaptive and 'emotionally resonant' language that acknowledges and speaks to the individual’s core values. 
This article aims to highlight this critical need and then go on to explore the idea that an archetypal understanding of human personality may provide the most effective method of profiling users.

The Power of Adaptive Language

Adaptive language, in the context of LLMs, refers to the ability to modify the style, tone, and content of responses based on the individual characteristics of a user. 
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This could involve adjusting language based on a user's age, interests, cultural background and, as you'll see emphasised later, the user's personality. 
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The goal is to reflect the user's values and mirror their language, thereby fostering a sense of rapport, familiarity, comfort and support. 

Adaptive language holds the key to engaging more effectively with users by creating a more personalised, relevant, and empathetic conversational experience. It is about getting on the user's wavelength, understanding their communication style, and crafting responses that feel intuitive and natural to them.

The Role of Emotionally Resonant Language

We don't actually need our machines to evolve into emotional beings for them to simulate a significant level of understanding and employ appropriate, emotionally resonant language for each user. 

Emotionally resonant language involves using words and phrases that evoke specific emotions in users, thereby creating a more engaging and immersive conversational experience. Once a specific personality type has been confidently identified, the machines can utilise a whole library of language that reflects that personality's way of looking at life, and thus generate significant emotional engagement.
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Emotionally resonant language humanises interactions with AI, making conversations feel more authentic and meaningful. It also fosters a sense of empathy and understanding, essential for building trust with users - all of which helps the AI and human to work together towards a common goal.

Archetypal Understanding of Human Personality

​To effectively tailor responses to individual users, it is crucial to have a solid understanding of their personalities. This is where the concept of archetypes, or universally recognisable personality patterns, can come into play. 

When assessed properly, archetypes can provide an extremely deep and effective way of categorising fundamental human behaviours, values, and beliefs.
Applying an archetypal understanding of human personality can provide LLMs with a framework to identify personal drives and anticipate the most engaging choices of language in communication.  
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By identifying the strongest archetypes a user most closely aligns with, an LLM can anticipate certain engrained perspectives and preferences, allowing the LLM to tailor its responses far more effectively to the individual user. 

For example, a user displaying traits of the "Warrior" archetype will engage best with language that relates to tackling matters forcefully and head-on, that celebrates competition and immediate action, while a "Mystic" archetype would readily respond to imaginative exploration, innovative ideas and talk of (almost magical) transformations.
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The impact of using language patterns that address the user’s values at this level of their psyche can be very significant, leading not just to warm fuzzy feelings but to increased engagement, interaction and more effective decisions.

Conclusion

The future of AI engagement lies in the ability of LLMs to effectively tailor responses to individual user personas. By getting on the user's wavelength and employing adaptive and emotionally resonant language, LLMs can offer more meaningful, personalised, and engaging interactions.

Furthermore, employing an archetypal understanding of human personality can help in understanding a user's core values, thereby enhancing the ability to engage with them on a deeper level. 

As we move forward, it is these sophisticated approaches that will shape the future of AI-user engagement, transforming our digital interactions into truly personalised experiences.


At TEAM ME® we have a core model of six human archetypes that provides a simple, clear and effective categorisation of personality types, and a profiling method that is extremely quick for users to complete. 

We are also  working with UK INNOVATE EDGE to trial a range of solutions that leverage this core model.

We are actively seeking partners leveraging LLMs and other digital communication platforms to engage large user bases. 

Contact me directly if you'd be interested in collaborating.