Character Profile - Dean Russell MP for Watford
Just ahead of some speaking events earlier this year, where Dean and I shared the stage, Dean completed his is archetype profile to understand his personal and professional drives.
Though I was confident I knew this man's character from many years of working together, the profile results strongly confirmed to me his leadership capability.
If you're not familiar with the Team Me Archetypes, you can find out more here - suffice it to say that to know yourself from this perspective will give you a very clear understanding of why you do, what you do, the way you do it - and why, then, you've been getting the results you've been getting this far in life.
We start with a Power Profile that shows us the two most dominant characters that drives us.
Dean's Power Profile came out as Sage/Mystic. But what does that mean?
This essentially means that's Dean first tendency is to get real about the facts. He wants to know things for certain and looks for evidence to back up both his own views and the assertions of others.
Immediately following on from this, he's driven by a desire to makes things better. He's a natural innovator.
Some people with this profile come over as rather aloof - but, as you'll see from the full Archetype Spectrum below, Dean's desire to connect with people offsets any such danger.
Dean's political affiliations may be 'conservative' but his outlook is strongly progressive and rooted in reality.
Dean Russell's Leadership Profile
The profile above instantly reveals that we're looking at a mature and well-balanced individual.
This is evident from two distinct patterns:
Having done hundreds of profiles for people in all levels of business and society, Dean's profile immediately stood out to me because of these results. When he told me he wanted to be an MP, I could clearly see how suited he would be for such a role.
Dean's official Conservative Website Page tells us:
"Coming from a working-class background, Dean has since become known as a successful polymath with a diverse career spanning from physics to the arts, senior roles advising global brands, CEOs, government and philanthropists through to running his own business."
This explains much of what is evident in his profile. So, how to you talk to someone with this kind of profile?
Every profile reveals that VALUES that drive an individual. Knowing someone's profile can make your communication with them far more effective and opens the door to a much deeper engagement and more positive response.
So, if you find yourself in a meeting with Dean, I'd suggest the following strategy - a strategy based on the key values (in priority order) that his Archetype Profile reveals:
You'd first want to ensure you mention evidence that backs up any plans, claims or views you're about to unveil.
Then you'd want to talk about possibilities and opportunities; painting a picture of a better future around the matter at hand.
Next you'd need to mention how your plans will positively impact people: talk about teams who would get the job done, talk about ends results of unity, harmony, impact and benefits on communities - even on society at large.
Be aware that, once convinced, Dean's mind will rapidly move to the pragmatic issues of how to establish matters in the real world. The Sovereign will steer his thoughts towards clarifying and sharing a new vision then building the teams and structures necessary to see things manifest in the real world.
You'll need to ensure you can speak to this and rapidly follow it with a couple key actions you'd want to take without delay. This way you'd be appealing to the Warrior inside who is seeking rapid progress - once the facts, vision and benefits to people are clear.
Last of all, make sure that you show him how you want to make the journey enjoyable. The Jester may be last on the list, but it's still too strong to be ignored. Dean will want to see some novelty and variety to feel satisfied with the whole picture.
The Power of Profiling
If you're serious about creating business breakthroughs and want to understand your own Archetype Profile, or to discover how to use this knowledge to create a High Performing Team within your field, BOOK YOUR SIGNATURE IMPACT CONSULTATION HERE TODAY.
Pad is a trusted adviser to business leaders across the globe. He is Director at Come Alive Success Coaching ltd. and the Author of TEAM ME - How to Play Your Best Game in Life, and TEAM GUY - Forging Men of Soul & Steel.